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Frank Iovino Joins My Alarm Center as VP of Sales

Sales Executive Brings Extensive Leadership Experience

November 12, 2014 (Newtown Square, Pa.)

My Alarm Center today announced that Frank Iovino has joined the home security company as its Vice President of Sales.

Mr. Iovino brings expertise in retail and dealer channel development that will complement My Alarm Center's goals for organic growth and its overall business development goals. Mr. Iovino has an established track record in growing sales, achieving significant P&L improvements, and directing successful new market launches in diverse business sectors including multi-channel consumer segments.

In this role, Mr. Iovino will be responsible for developing and executing the company's consumer growth strategy with a specific focus on increasing market penetration in its organic markets. There will also be an emphasis on managing creation costs while expanding the company's customer origination strategies.

"Frank brings a wealth of knowledge to My Alarm Center. He possesses a proven, successful record of sales channel development, executive leadership, and team management that will drive our organic revenue growth," said Amy Kothari, President and CEO of My Alarm Center. "I look forward to working with Frank and I know he will positively impact the company in a multitude of ways."

Most recently, Mr. Iovino worked with Medifast Inc. as their Vice President and General Manager where he held full P&L responsibility, oversaw and improved operational processes, and divested company owned locations to franchisees. Prior to joining Medifast, he spent 16 years in the wireless industry as National VP of Sales at Clearwire and VP/GM at AT&T.

About My Alarm Center

My Alarm Center provides the most technologically advanced residential and small commercial security services and home automation technologies to households and businesses across the United States. Its core mission is to provide superior alarm monitoring services to keep customers out of harm's way. Whether there is an encounter with fire, carbon monoxide, or an unauthorized intrusion, My Alarm Center will be there every step of the way to keep families safe and sound and to ensure that its customers' belongings remain intact. My Alarm Center is the 10th largest residential security provider in the United States.