My Alarm Center's Tammy Beil Promoted to Senior VP of Marketing
The New Role Continues To Build & Drive Organic Growth In Regional Markets While Developing A National Brand
Newtown Square, Pennsylvania (September, 2014)
The new position covers both the business-to-consumer and business-to-business sides of the company, respectively. Ms. Beil will continue to be responsible for strategic marketing direction, organic growth, brand awareness and lead generation for the home security company, serving the US, from Philadelphia to Seattle.
"Ms. Beil has been instrumental in establishing our consumer brand and developing a consumer-centric organic growth engine in the short time she has been here," said Amy Kothari, President and CEO. "Having a trusted advisor and multi-talented businesswoman like her among the company's top decision makers has been invaluable to the success of the business."
Ms. Beil's business-to-consumer efforts most notably include the development of an organic growth inbound marketing platform, increased brand awareness in local markets, implementation of ROI measurements, and a cost-creation model. She will also continue to be responsible for the development of marketing programs that generate qualified leads for customer acquisition and retention. The overall ROI model and lead generation engine has resulted in triple digit growth during her tenure.
For the business-to-business brand, Ms. Beil oversees all inbound and outbound marketing efforts aimed at generating new acquisition opportunities and increasing the Independent Dealer Program enrollment. Through a strategic emphasis on content marketing and implementation of marketing automation, Ms. Beil has been able to generate new business opportunities and increase overall brand awareness.
Internally, Ms. Beil has built and mentored a talented workforce within her department. She has led by example with an entrepreneurial spirit and a corporate expertise that permeates the company's culture.
Prior to joining the organization, Ms. Beil was the founder and principal at TABeil Marketing Solutions. From 2004 - 2009 she served as the Vice President of Marketing at FedEx Freight, leading a team of 50 associates to develop and execute strategic and tactical plans supporting $5 billion in annual revenue.
About Alarm Capital Alliance
Alarm Capital Alliance (ACA) is a leading security alarm company that utilizes a unique business model for the acquisition, installation and management of security alarm contracts. It dominates a critical industry niche, which includes the Independent Dealer Program. Since inception in 2000, the company has achieved over thirteen consecutive years of growth and is now ranked as the tenth largest residential home security provider, seventeenth overall, in the United States according to SDM Magazine's 2014 SDM100 report.